Barnes & Noble throws the NOOK at Kindle Fire and iPad

Jospeh O'Halloran ©RapidTVNews | 08-11-2011

Just when Apple was steeling itself for a battle with Amazon and its new iPad rival Kindle Fire, along comes Barnes & Noble with itsNOOK Tablet.
Claimed by the book and eReader giant as the fastest, lightest tablet with the best in HD Entertainment, the new tablet costs $249 and is pre-installed with a wealth of video content most notably films and TV shows such as the Netflix and Hulu Plus services.
Clearly after taking on board what it takes to offer a successful tablet, Barnes & Noble says that the NOOK offers “everything you want in a reading and entertainment tablet”, weighing under a pound, with ‘breakthrough’ battery life, ‘best-in-class’ display and ‘plenty’ of memory.

“In NOOK Tablet, we’ve created the best wireless media tablet in the portable 7-inch class. NOOK Tablet’s VividView display has been designed to be the world’s finest screen for readability and viewing content,” William Lynch, Chief Executive Officer of Barnes & Noble declared proudly.
Specifically, the device is powered by a 1 GHz dual-core processor with 1GByte of RAM and offers 16 GBytes of storage. Addressing a key concern of mobile devices, and one which the iPad satisfies with alacrity, the specially-designed NOOK battery is said to support nine hours of video viewing, what the maker says is the equivalent of five full-length movies. The VividView graphics can display up to 16 million colours and has full IPS lamination to reduce reflection and glare and offer extra-wide viewing angles.
Commenting on the launch of another platform for Netflix, Netflix vice president of business development Bill Holmes said: "We are thrilled to offer the Netflix service on the Barnes & Noble NOOK for the first time….We believe that many Netflix members are also NOOK users, and now they can use the device they embraced for reading to instantly watch movies and TV episodes streaming from Netflix."

In addition to Netflix and the aforementioned Hulu Plus, also arriving to the device will be Flixster with the UltraViolet DRM mechanism which will bring , for newly released movies and TV shows from Warner Bros. and other leading studios.