Cuevana readies version 2.0
Juan Pablo Conti ©RapidTVNews | 09-11-2011 Tomás Escobar, the 22-year-old creator of Latin America's most successful over-the-top (OTT) company, Cuevana, has said the website is about to undergo the biggest revamp since its launch.
Speaking to Argentine newspaper Diario Uno, published in Mendoza, the young Argentinean said the new version of Cuevana – scheduled to go live in two weeks – will feature a series of social networking tools that aim to put the user at the centre of the online video streaming experience.
"The site's structure will now be based on how the user navigates around it, and it will have a social element where there will be followers and following," said Escobar.
Created two years ago as "a hobby and a personal need that ended up getting out of hand," as he put it, Cuevana currently receives 14 million hits per month. Around 30% of that traffic comes from Argentina, where the OTT site has already become one of the top-20 most visited websites.
Asked by Diario Uno about any future plans to extend the popular service to support portable screens, Escobar said his company is in the process of developing applications for both iPad and Android devices – albeit targeting tablets only and not yet the smartphone sector.
"Wireless connection speeds are still not fast enough in Argentina to watch video content," he said. "We're also thinking about connected TVs. An increasing number of people using Cuevana today are connecting their computers and TVs together. We are optimising our system so that content can be watched in larger screens, with the viewer two or three metres away."