Mediaset Premium stays ahead

08.44 Europe/London, November 9, 2011 By Julian Clover

Outgoing Italian prime minister Silvio Berlusconi doesn’t have too much to cheer about at the moment, but he can at least take solace in increased revenues at his Mediaset Premium operation.
The pay-DTT platform increased its takings by 16.5% to €449.2 in the first nine months of 2011, despite an apparent slow down in the pay-TV market.

Card sales, re-charges, Easy Pay subscriptions and advertising sales all climbed.
The number of Easy pay subscribers was over 2 million.