In-Stat: Digital satellite STBs will see resurgence in 2012
Michelle Clancy ©RapidTVNews | 10-11-2011 The worldwide satellite set-top box (STB) market has experienced slow to negative growth in recent years as both the number of subscribers and the conversion from SD to HD has impacted the market. But that trend is about to change.
Tech analyst In-Stat is forecasting that digital satellite STB unit shipments will grow by nearly 14% in 2012.
“New technology in many ways is powering the expected uptick in unit shipments,” said Michelle Abraham, research director at In-Stat. “Increasingly powerful processors enable a more personalised viewing experience with downloadable apps and recommendation engines. An improved graphics capability also enhances the user experience, providing satellite service providers with a new feature set to compete for subscribers.”
SD DVRs will disappear in some markets in favour of HD DVRs in some cost-conscious markets. Regional highlights include the fact that the Asian market is expected to stabilize, following slow subscriber growth. The Indian market has experienced huge growth however, with six platforms competing for subscribers.
And in North America, the move to a client /server model impacts shipments because client devices will not all be set top boxes.
Pace was once again the top supplier of satellite STBs in 2010 with Technicolor and EchoStar following, as was the case in 2009