Prepaid DTH service arrives in Colombia

Juan Pablo Conti ©RapidTVNews | 10-11-2011
Satellite television operator DirecTV has launched a prepaid service specifically designed for the Colombian market. Called DirecTV Prepago, the package seeks to attract potential customers who have so far balked at signing up with the DTH operator because of the higher subscription fees that its pay-TV bundles usually command. The service has been priced at 1,000 Colombian Pesos (US$ 0.50) per day. Unlike existing packages, people without credit history or utility bills will still be allowed to sign up for the prepaid option. It will offer 56 TV and 36 audio channels, as well as the chance to request a second set-top box. Users of the service will be able to top up their credit starting from a minimum payment of 10,000 Pesos (US$5). "Following intensive market research, DirecTV perfected this product with the aim of making quality television available to all through the prepaid business model, where each individual administers how much it spends on top-ups based on their own financial capacity," said María Elvira Restrepo, vice-president of marketing with DirecTV Colombia. "We see a lot of growth potential in this sector. And, for a small fee, we are introducing the benefits of our digital entertainment line-up to those who still did not have a product fitted to their needs and lifestyle," Restrepo added.