Sky Deutschland progress continues

Sky Deutschland has delivered another set of encouraging results ahead of analysts’ expectations. The operator added 98,000 net customers in the third quarter, doubling its additions year-on-year and taking net additions for the year to over 200,200. Gross adds were 188,000, up 17 per cent year-on-year, while churn fell to 12.7 per cent from 18.5 per cent. Total customers were 2.857 million to the end of September.

Sky Premium HD subs grew by over 100,000 in the quarter to total 818,000 and the Sky Plus DVR service is now taken by over 200,000 homes. Revenue for the quarter was up 17 per cent to €284.5 million and EBITDA was up 66 per cent to a loss of €18.6 million, the company now expects its full year EBITDA loss to be between €145 million and €175 million, with the positive operational and financial trend to continue into next year.

Brian Sullivan, CEO of Sky Deutschland said: “Our clear focus on customers and market-leading innovation has continued to deliver strong operational results and enhanced financial performance. We improved across all key metrics, achieving the best Q3 net customer growth in the history of the company.”

Sky also announced that in partnership with public broadcaster ARD it has secured the rights to Germany’s DFB Cup football for the next four seasons. Sky secured the pay TV rights to air DFB Cup games on a platform neutral basis, allowing it to deliver coverage via mobile and tablet devices as well as on TV and the web.