Vivid brings adult content to Google TV

07.08 Europe/London, November 10, 2011 By Robert Briel

Vivid Entertainment, a US-based adult film studio, has said that it will launch Vivid for Google TV, the first TV app designed to make sexually explicit content available through the connected TV platform.

The new channel will stream content in HD quality to subscriber television sets and computer screens.
Vivid for Google TV will be available at no additional cost to subscribers to, which currently offers a package of features such as streaming of Vivid’s adult movies, celebrity sex tapes, XXX parodies of popular superheroes, educational videos and other content. Access to the site is restricted to persons over 18 years old.

“Vivid for Google TV gives our fans a new way to enjoy Vivid movies in high quality HD and with other benefits that provide a very appealing, highly enjoyable, and user-friendly experience,” said Steven Hirsch, co-founder and co-chairman of Vivid, in a statement.
“It is a central part of our making Vivid available everywhere concept, which gives fans unified access to our content through their personal computers, mobile devices, tablets, television sets and DVD players.”
In a press release, Hirsch said no other adult companies are currently deploying a true internet system that includes 24/7 access and constantly streaming movie content.
“We spent more than a year developing a code base for a robust, standalone internet-TV channel with a friendly interface for the consumer that can be used with the current Google TV technology and other internet protocol presentation methods now in development.”
Broadband TV Views. This is not the first time that a provider of adult entertainment is fully exploiting new technologies. In the early days of VCRs, it was the adult content companies that popularised the video recorder long before the Hollywood studios took the leap. The fact that Philips, inventor of the failed V2000 video cassette system, banned adult content from its platform is even cited as being one of the main reason why the standard never took off.
On the internet, we see adult content providers constantly looking to explore and expand the possibilities of video on the web – and in the process making life hard for traditional providers of this type of entertainment, such as adult channels and PPVC services.
So we are really not surprised to see Vivid taking the lead when making full use of the emerging connected TV platform by making their content available on Google TV. The move could be a secret persuader for people to get connected with Google in their living room.