Half of TV viewers take tablets watching TV

Joseph O'Halloran ©RapidTVNews | 11-11-2011

The second screen has fast become a fixture of the TV landscape, as new research from Futuresource confirms, calculating that 50% of consumers using such devices while watching TV.
The 'Living with Digital' consumer research, carried out in the USA, UK, France and Germany with more than 2,600 respondents ranging from 12 to 65+ years of age found that overall a tipping point has been reached for online video with 57% of people logging on for TV.

In all four countries surveyed, there has been a net increase in online video viewing over the last six months, with wider choice, more appealing content and being able to watch content at any time the key factors behind the shift.
The data showed the fundamental complementary nature of second screens and revealed that the most popular reasons for such usage include combating boredom, needing something else to do and keeping in touch with friends; a tenth said it makes them feel part of the show. The study also found that younger respondents are more likely to be participating in this behaviour.
Watching online video on a desktop PC is still the most common method, very closely followed by laptop. Nearly a quarter used their smartphones, at least occasionally.
Yet in terms of business model some issues still need to be addressed. More than four-fifths of respondents still do not pay for online video content; although nearly 40% of these said they could be persuaded in the future. Among respondents that have paid for online content already, more than two in every three have paid for movies.
When asked about their buying behaviours for physical media, 60% of respondents are still buying DVDs and 19% are buying Blu-ray Discs. Of the countries surveyed, people living in the UK buy the most DVDs, an average of nearly 6.5 during the last six months. For Blu-ray, the USA leads the way, with US purchasers of Blu-ray Discs buying an average of 5.75 in the last six months.