PBS signs broadcast deal with China Educational Television

Louise Duffy ©RapidTVNews | 11-11-2011

American public broadcaster PBS has signed a multi-year broadcast and distribution deal with China Educational Television (CETV).
CETV, which runs five TV channels and 11 IPTV channels, will give PBS-branded programming a daily primetime slot on CETV-3, covering the Beijing metropolitan area.
The series, with the working title "Clear View," will be produced and presented by Chinese anchor and producer Jing Fang, and will bow in January.
CETV's distribution arm, Beijing Zhongxian Media, will act as PBS International's sales agent in mainland China for the duration of the contract, with access to its library of more than 500 hours of documentary, children's and lifestyle programming.
PBS International’s VP Tom Koch said: “This is by far the largest deal we have done in China. We are ecstatic that the high-quality documentaries produced in the US can now be viewed by a vast number of Chinese audiences. And we are very impressed by the resources CETV has committed to promoting and advertising our programming.” CETV president Kang Ning added: “The strategic partnership between China Educational Television and PBS International is a thorough collaboration between two pre-eminent educational and cultural content providers in the world.
“This co-operation is not simply about programming distribution, but about developing a long-term strategic partnership, and contributing to the development and production of global educational programming.”
Earlier this month PBS launched PBS UK, a joint venture between PBS Distribution and Canadian investor David Lyons.