Google TV loses Logitech as CE partner
Michelle Clancy ©RapidTVNews | 14-11-2011 Yet more bad news for Google TV, which has struggled to gain ground after failing to secure a compelling content portfolio: Logitech is killing its Google TV-based set-top box.
Even worse, Logitech Chairman Guerrino De Luca called the product a "big mistake" that has cost Logitech more than $100 million in operating profit.
The Internet-connected Revue STB was one of the first products launched into the market after Google TV’s debut in December 2010, along with a line of Sony connected TVs. Unfortunately, the embedded Google TV software platform, which integrates search capability in order to bring online TV to the living room via connected devices, “was not complete,” said De Luca, speaking at an analyst event.
Even though he went on to say that he believes Google TV will continue to develop and will eventually succeed (“The integration of television in Internet is inevitable," he noted), Logitech has no plans to develop more Google TV products.
The Revue debuted with a price tag of $300 that was soon slashed to $99. Logitech also had a distribution deal in place with Dish Network. But it wasn’t enough. “It's always the case people will tend to overestimate the short-term and underestimate the long-term,” De Luca said.
Logitech may be out, but LG is rumoured to be in: Bloomberg is reporting that the Korean giant will launch a connected TV with Google TV built in at CES in January. Version 2.0 of the Google TV platform is due out by the end of the year.
"Google TV has the potential to completely disrupt living room, except that was not the case when we launched Logitech Revue," said De Luca.