France Télévisions unveils news platform Francetv info
Pascale Paoli-Lebailly | 14-11-2011
French PSB group France Télévisions has unveiled its new online video development called Francetv info.
This real-time daily news service will be offered from 6 :00 am to midnight, on all platforms and devices. First available on the web (francetv.fr.info) and as an iPhone app, the service will progressively be developed on tablets, OS mobile phones, mobile web and connected TV sets.
Francetv info is a platform that mixes both social networks ways of presenting videos or news along with national and international real-time news delivery. The news feed is delivered on the service by a dedicated team which collects and adapt news coming from all the channels’ information units (France 2, 3, 4, 5, Ô).
All news or videos can be shared and commented by the users. Several levels and types of news are offered to the users, from live feed and alerts to more structured articles. Top videos gather most viewed and shared news. One innovation gives webnauts the possibility to react and talk with FTV’s reporters thanks to a Facebook-liked « wall ».
“Our permanent live feed will allow the teams to interact with the audience and use our group channels’ news network,” Bruno Patino, France Télévisions Head of digital development, explained.
With Francetv info, PSB group aims at catching up its delay on the web and open to new and younger audiences. “We look forward becoming a key actor in terms of digital news in France,” Patino added.
The cost and investment amount of the new service has not been released but it is included into the €55 million digital budget announced for 2011. France Télévisions’ next digital step will be the launch of a sport news platform in June.