Miramax comes to Netflix UK and Ireland as it boosts Android user experience

Joseph O'Halloran ©RapidTVNews | 16-11-2011

Just as it has improved the user experience for Android tablets, Netflix has announced a new multi-year digital licensing agreement that will bring Miramax films to its new UK and Ireland service.
This means that from early 2012, Miramax titles will be available for Netflix members to watch instantly in the UK and Ireland streamed over the Internet to connected TVs, tablets, game consoles, computers and mobile phones. Content includes Pulp Fiction, Chicago, Cold Mountain, The English Patient And Good Will Hunting.
Financial terms of the latest addition to the OTT service have not yet been disclosed but it comes as Netflix has boosted its tablet video experience.
Clearly working to the assumption that new Kindle fire and NOOK tablets will take off in the video sector, Netflix has unveiled a new interface for Android-powered tablets.
The leading over the top (OTT) provider says that in the last 12 months it has seen a threefold increase in how long customers are watching on their tablets and it has only recently announced support for the latest Honeycomb variant of Android.
However, this new move—coinciding to the day with the launch of Amazon's and Barnes & Noble's devices which many believe will at last give the iPad serious competition—underlines the specific need to improve usability and the video experience on the platform.
Netflix says that the redesigned experience is much more immersive and provides more focus on the company's growing catalogue by displaying twice as many titles than the previous interface. In addition, through optimisation for touch-enabled tablets, Android users can swipe through multiple rows of titles with larger artwork. As a result, claims Netflix, it is now much easier to discover and instantly watch movies and TV shows on Android tablets.
However, in a clear nod to the elephant in the room, Netflix was keen to point out that such extended functionality will be made available to iPad users in a matter of a few weeks.
Commented Neil Hunt, chief product officer at Netflix: "We're happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch."