Rovi signs set-top-box deal with China's Shenzhen Jiuzhou
Louise Duffy ©RapidTVNews | 16-11-2011 Rovi Corporation has signed a multi-year licensing agreement for DivX(R) technology with Shenzhen Jiuzhou Electric Co, one of the largest set-top box (STB) manufacturers in China.
Jiuzhou plans to integrate DivX HD into its STB products for sale globally, initially launching in Europe in Q1 2012. Devices certified for the DivX HD profile can easily play back personal and protected premium entertainment in the DivX (.divx and .avi) format. The DivX HD format offers high visual quality and supports video resolutions of up to 1080p.
The collaboration with Jiuzhou is the latest in a series of deals for Rovi in the region. The company has been accelerating momentum with China-based OEMs and ODMs shipping on a worldwide basis, and also recently secured an agreement with Mei Ah to power a new online video service in the region.
Huang Wei, vice president of Jiuzhou, said: "The integration of DivX HD will contribute to a great viewing experience for consumers who use our set-top boxes to enjoy the wide range of high-definition videos available in the DivX format, including premium Chinese and Hollywood content. "The number of set-top boxes in China is growing at a healthy pace, so having DivX HD also helps our STB vendors stay ahead of the curve in delivering the latest technologies to their customers."
According to recent IHS iSuppli research, China's high-definition STB shipments in 2011 will rise to 3.2 million units, up 51.2% from 2.1 million units in 2010. By 2015, unit shipments are forecast to reach 5.9 million units.
Matt Milne, senior vice president of CE sales at Rovi, added: "Jiuzhou is a premier China-based manufacturer and set-top box exporter, and we believe their commitment to launching devices with DivX HD technology illustrates Rovi's continued momentum in key international regions as well as highlights the universal value of the DivX certification programme.
"By making it easier for any global vendor to source STBs with integrated DivX technology, Jiuzhou is adding to the already expansive Rovi ecosystem and increasing the number of options for consumers who want to access and enjoy a growing amount of DivX personal and DRM protected content."