Roku rocks up OTT in UK, Canada
Editor ©RapidTVNews | 20-11-2011 As part of a major international expansion plan, US streaming video platform provider Roku is now open to content providers and developers in the UK and Canada.
Streaming video services are expected to begun in early 2012 for each country with the availability of Rokustreaming players beginning in early 2012. Roku claims to have delivered streaming entertainment to more than one million customers in the US and that its current roster features more than 350 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora, Angry Birds and HBO GO. “This year has been one of many accomplishments for Roku in the U.S. In July, we introduced Roku 2 which brings casual games to the TV and last month we unveiled the $49.99 Roku LT. We’ve added casual games including Angry Birds and PAC-MAN as well as premiere channels including HBO GO,” said Roku Founder and CEO Anthony Wood. “And now we’re looking forward to kicking off 2012 by expanding to Europe and Canada and providing consumers abroad with the best in streaming entertainment – a natural evolution for Roku.”
Roku says that it will establish an open platform to support region-specific channels so that publishers of video content can now reach customers’ TVs directly through its services.