yourfamily expands to Eastern Europe
Jörn Krieger ©RapidTVNews | 21-11-2011 German children’s and family channel yourfamily is expanding into Eastern Europe: As a first step, the channel has joined pay-TV platforms in Bulgaria.
The fully localised service for the Bulgarian audience is initially available via IPTV and video-on-demand (VOD) through Cores Group and TV-NET, and will be available in future via satellite through Vivacom. The distribution to local platforms is handled in collaboration with media agency Braykoff Media, while the studio Doli has been commission with the localisation of the programmes.
Bulgaria’s largest mobile network company Mobiltel also carries the channel as part of its mobile TV platform Vodafone Live. Further carriage deals have been signed with Megalan, the country’s largest IPTV operator, and MSAT, one of Bulgaria’s leading cable companies.
“Following the successful launch of yourfamily in Bulgaria, we plan to roll-out the channel to Macedonia and Romania,” said Christo Braykoff, managing director of Braykoff Media.
The channel, which is operated by Munich-based Your Family Entertainment, targets children between three and 13 years of age with series, films and cartoons. After Austria, Switzerland and France, Bulgaria is the fourth international market in which yourfamily is available.