Germans use TV and Internet in parallel

Jörn Krieger ©RapidTVNews | 21-11-2011

Almost half of Germany’s TV viewers (48%) surf the net while watching television. 23% of the parallel users do this frequently and 25% now and then, according to a GfK survey compiled for industry association BITKOM.
“It is now standard in many living rooms to use Internet and television at the same time. However, in most cases this is not done through the Internet connection of the TV set, but through separate devices,” BITKOM board member Ralph Haupter said in Berlin. “TV screen on the wall and notebook on the lap, that’s how media is being used these days,” he added.
The device mostly used in parallel to television is a notebook, with 58%, followed by a desktop-PC with 46%. Mobile phones (7%) and the small netbooks (6%) are also being used. Only 1% of the people access the Internet directly through a hybrid TV set enabling both TV images and web content to be shown on the TV screen.
Despite the devices still mostly being separate, the content is mainly the same. For example, viewers post live comments about football games on message boards, look up information on the movie they are watching (on Wikipedia or, or discuss the current TV programme with friends through online text or video chats.