The Russian cable operator ER Telecom has provided insights into its strategy in the wake of the recent commercial launch of TV and broadband services in Rostov.

According to the company, it already claims a 34% average share of the broadband market in regions it operates in.
As of 2010, it accounted for 8.5% of the broadband market as a whole in Russia and 8.3% of cable connections.
At the core of its strategy is building FTTH networks from scratch, rather than renting infrastructure from other operators.
ER Telecom is backed by PFIG Holding and Baring Vostok Capital Partners and currently has a presence in 42 Russian regions.
Its revenues in 2010 amounted to R6.79 billion (158.4 million) and net profit R225 million.