TF1 unites catch-up TV and Twitter

Pascale Paoli-Lebailly ©RapidTVNews | 23-11-2011

French TV group TF1 has just invented a new social TV concept, the Tweet Replay, which offers the ability to insert into the replay service the comments and reactions posted from internauts while watching a live TV show.
This ‘new social TV experiment’, available on portal, synchonizes ‘live tweets’ with catch-up TV. The new service was trialled during the final of dance talent show Danse avec les Stars (Celebrity Dancing). TF1 used the Twitter hashtags related to the show to associate them with the replay version. When clicked on, each tweet takes the viewer back to the exact sequence when that tweet was posted.
Following this trial, TF1 will offer a Tweet Replay service on the next Miss France ceremony on 3 December 2011