3D screen panel shipments show healthy growth
Joseph O'Halloran ©RapidTVNews | 23-11-2011 There may be question marks about the true extent of end user demand for 3D technology but 3DTV equipment makers have reported healthy growth over 2011.
According to the NPD DisplaySearch survey, Quarterly Large-Area TFT LCD Shipment Report – Advanced LED + 3D, shipments of 3D LCD TV panels grew 27% quarter on quarter for Q3 2011 to reach 6.6 million units. Overall for the quarter, Q3'11, 3D TV panel penetration in total LCD TV panel shipments reached 12%. Moreover, the analyst believes that panel makers are targeting very strong 30% growth in 3D LCD TV panel shipments for Q4'11.
DisplaySearch predicts that 3D LCD TV panel shipments will reach 21.5 million units in 2011, with 3D penetration in LCD TV panels of 10% - 4% pattern retarder type and 6% shutter glass type. Furthermore, with the launch of a series of newly developed low-cost 3D solutions, the analyst says that panel makers are targeting 20% 3D penetration in LCD TV panels by Q3'12, a level of 3D TV penetration that may lead to more content availability.
"The TFT LCD industry has been in oversupply for six consecutive quarters, which has influenced the price premium for 3D panels. While there are still many questions about the lack of 3D content and services, as well as end-users' needs, LCD TV panel makers have been strongly promoting 3D through lower prices and the introduction of new, cost-effective technologies," said David Hsieh, Vice President, Greater China Market for NPD DisplaySearch.