VideoSurf is up for Microsoft strategic acquisition

Joseph O'Halloran ©RapidTVNews | 23-11-2011

In a bid to enhance video discovery capabilities for its Xbox LIVE game platform, Microsoft has acquired video content discovery company VideoSurf.
Founded in 2006, the California-based video discovery company offers a back-end computer vision technology that it says "sees" frames inside videos to make discovering content fast, easy and accurate.
Microsoft plans to integrate the technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE. It will bring nearly TV and entertainment providers to Xbox LIVE, including Bravo, Comcast, HBO GO, Verizon FiOS, Syfy, BBC, Telefónica, Rogers On Demand, Televisa, ZDF and Mediaset.
With Microsoft Kinect, users will be able to search and discover content across multiple entertainment providers within Xbox LIVE and then interact with content.
"Microsoft's Interactive Entertainment Division is at the leading edge of connected entertainment," said Lior Delgo, CEO and co-founder of VideoSurf. "We are incredibly excited to be working together on our mutual passion for creating...consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions.