Samsung preps Google TV

Michelle Clancy ©RapidTVNews | 24-11-2011

Samsung is in final discussions with Google to launch a television set with Google TV.
Samsung is hoping to add value to its connected TV portfolio, where continuing price erosion continues to adversely affect the low-margin sector, according to the Wall Street Journal.
Citing an unnamed executive at the Korean giant, Samsung is predicting global sales of 12 million smart TVs for 2011 and 45 million flat-screen TV sets overall.
Yoon Boo-Keun, president of Samsung's visual-display division, said not to expect new product announcements at January's Consumer Electronics Show, however. That's in contrast to rival LG, which is widely expected to announce it sown Google TV-integrated set at CES.
The news comes as Google partner Logitech announced that it would be discontinuing the Google TV-based Revue set-top box. Logitech explained that it felt that Google TV was not fully baked, as reflected in dismal sales. That has left Sony as the only remaining Google TV partner, in the market with a connected TV that runs the software.
Google launched Google TV last year as a gambit to get search into the living room. The software can be embedded in TVs and STBs to allow consumers to search YouTube and Internet TV content, along with linear channels. Content companies were non-plussed, seeing a platform built for piracy and broadcast cannibalisation rather than consumer convenience.
Google said it plans round two of the software soon. It is also acquiring Motorola Mobility, a major maker of set-top boxes, which will very likely play into Google's living room domination plans going forward.