MetroPCS adds content to 4G/LTE TV service
Michelle Clancy ©RapidTVNews | 24-11-2011 Mobile TV is still a nascent sector but some are doing their best to bolster uptake: Economy wireless carrier MetroPCS has added content from leading studios to its MetroSTUDIO Video On Demand 4G application.
Individual partners include ABC Entertainment, ABC Family, ABC News Disney Channel, Disney XD and ESPN and the new channels will join existing programming from NBCUniversal, Black Entertainment Television (BET) and Univision, to now total 20 channels of comedy, sports, news, drama and multicultural content.
When MetroPCS launched its 4G network last year, the idea was to simply provide faster, better wireles connectivity in line with its identity as a provider of no annual contract, unlimited wireless communications service for a flat-rate. But the carrier saw an opportunity with MetroSTUDIO, which is available with the premium-tier flat rate plan for $60 per month. The TV content acts as an incentive to move subscribers to a higher-margin tier of service that also includes music downloads, ringtones and ringback tones. And it's a differentiator for MetroPCS, the fifth-largest wireless carrier in the Unites States.
"We've consistently offered our customers multimedia content that goes beyond what is generally available, in order to provide them with a rich entertainment experience that is tailored to their lifestyles, tastes and viewing habits," said Tom Keys, president and COO of MetroPCS, in a statement.
Consumers can sort content by genre, channel and show. The service will offer clips and full-length videos of popular shows like ABC's Grey's Anatomy, Desperate Housewives and Castle; ABC Family's Switched at Birth and The Secret Life of the American Teenager; Disney Channel's Shake It Up, Wizards of Waverly Place and Mickey Mouse Clubhouse and ESPN's Pardon The Interruption and Around The Horn.
MetroSTUDIO is accessible through MetroPCS' two Samsung 4G/LTE handsets, the Craft and the Galaxy Indulge, as well as the company's latest 4G/LTE Android device, the LG Esteem.