Freesat, Channel 5 partner up for sponsorship

Editor ©RapidTVNews | 25-11-2011

The UK’s free satellite TV service, Freesat, has joined forces with the UK’s fifth national broadcaster Channel 5 in a new marketing partnership.
The subscription-free satellite TV service, a joint venture between ITV and the BBC, offers more than 150 TV, radio and interactive channels, including five free HD channels from BBC, ITV, Channel 4, and NHK, as well as BBC iPlayer and ITV Player; and Freesat+ to record, pause and rewind.

The new arrangement represents Freesat's first programme sponsorship and comes one week after the launch of its latest TV advertising campaign, which is running on Channel 5 in addition to the other main commercial TV channels.

The first fruits of the deal will see Freesat sponsoring Charley Boorman’s Extreme Frontiers, a debut series, from 28 November,
Commenting on what the deal represents for the terrestrial broadcaster, Nick Bampton, Commercial Sales Director at Channel 5 said: “Freesat has become a key player in free TV. This sponsorship is the beginning of a deeper partnership utilising Channel 5’s assets to help with the growth of the Freesat platform”. Added Will Abbott, Freesat’s Marketing and Communications Director: “This is an exciting development for Freesat – our first TV sponsorship. Charley Boorman’s Extreme Frontiers was the perfect fit for the Freesat brand, reflecting the sense of freedom at the heart of our offer.”