Spain agrees on HbbTV

Iñaki Ferreras ©RapidTVNews | 26-11-2011

Spain's audiovisual industry has agreed on the implementation of the interactive online HbbTV standard, which has been approved by the Ministry of Industry, Tourism and Commerce.
HbbTV is an European initiative that aims to rationalise the broadcast of entertainment content through the use of STB and connected TV sets. It has already been implemented in France and Germany.
The standard will enable users to have access to online entertainment services such as catch-up TV, VOD, social networking, games, interactive advertising, recommendations, voting and live interactive TV.
Consumer electronics manufacturers, broadcasters and service developers have selected HbbTV as the best option for the next launch of connected TV in Spain. Manufacturers hope the decision to implement HbbTV will see sales of TVs increase tenfold