China bans ads during TV drama broadcasts
Louise Duffy ©RapidTVNews | 30-11-2011
China has banned advertisements during broadcasts of TV dramas in a bid "to unify thinking," according to the State Administration of Radio, Film and Television (SARFT). The government's latest move to clean up China's airwaves will come into effect from January, reports Reuters.
SARFT said on its website: "Radio and television are important mouthpieces of the [Communist] Party and the people, and are important battlefields in publicity and ideology. They bear important responsibilities in the public cultural service system, they must fully play up their advantages and earnestly perform their duties."
Growth in advertising sales by China's state television is the slowest in at least six years. Ad spending has increasingly flowed to provincial satellite channels, whose dating shows and talent contests are very popular.
In September, China ordered a popular television talent show off the air for a year after it exceeded broadcasting time limits, replacing it with programmes that "promote moral ethics" such as public safety and housework tips.