Looking to Xmas, 3net launches new 3D programming

Michelle Clancy ©RapidTVNews | 01-12-2011

Hard on the heels of a better-than-expected Black Friday sales total for 3DTVs, 3net, the joint venture 3D network from Sony, Discovery and IMAX, has announced a raft of new original content just in time for the holiday CE buying season.

The network, which runs round-the-clock on upper-tier cable service, has announced more than 50 hours of all-new 3D programming to fill out its December programming slate. Included is the debut of five 3net original programmes. The idea seems to be to give incentive to consumers mulling a 3DTV purchase for the holiday season.
"As we round out our first ten months on air, we're proud to deliver the most extensive and diverse rollout of 3D programming in the history of television during the month of December," said Tom Cosgrove, president and CEO of 3net. "This is a perfect time for consumers at home during the holidays to sample the wide range of brave and compelling 3D content 3net has to offer, and we've got something for everyone in the family to enjoy."
Highlights of 3net's December schedule include the world's first 3D war documentary series, Fields of Valor: the Civil War; Hillbilly Blood: A Hardscrabble Life, which follows two mountain men who demonstrate backwoods ingenuity deep in the mountains of Appalachia; Tough Love Garage, an offbeat series featuring several unique characters in a custom car business; and Super Systems, which examines the fascinating details of some of the world's most remarkable engineering feats.
Additional December highlights include the 3net premiere of Madagascar: The Lost Makay, a 3D documentary from Pierre Stine, that follows a team of scientists who journey to this little-seen region of Madagascar; coverage of the extreme sport of MMA for the first time in 3D; and World Heritage, an immersive look at the architectural wonders of the world's UNESCO sites. Meanwhile, Sea Monsters: A Prehistoric Adventure takes a look back at the dawn of the Late Cretaceous period, while an original short-form live-action comedy sketch series debuts, called Son of a Pitch