MTV Re:Play, now available to 4.5 million mobile subs

Pascale Paoli-Lebailly ©RapidTVNews | 01-12-2011



MTV Re :Play, MTV Networks France’s mobile catch-up TV service, is now available to 4.5 million mobile subscribers.

Launched last June, it gives at any time unlimited mobile access to all MTV programmes during seven days after first TV broadcast.
Along with Game One Replay mobile catch-up TV, MTV Re:Play is one of the most important delay TV and mobile on-demand offers targeting the 15-24 and 15-34 demographics.