ITV Studios Global Entertainment expands Asia Pacific sales team

Louise Duffy ©RapidTVNews | 02-12-2011

ITV Studios Global Entertainment is expanding its Australian-based sales team as Dan Edwards, former Endemol sales director for Asia, joins as senior sales executive, Australia & Japan, starting in January 2012.
Reporting to Augustus Dulgaro, senior vice president, Asia Pacific, Edwards will be responsible for handling the distribution of the ITV Studios Global Entertainment portfolio, which includes more than 40,000 hours of original and formatted programming. Previously sales director for Asia at Endemol Worldwide Distribution and programme buyer at XYZ Networks, Edwards will be based at ITV’s Australian office in Sydney.
Dulgaro said: “ITV Studios Global Entertainment are delighted to expand our Sydney team with Dan’s appointment. After almost ten years in the distribution business he brings a wealth of experience to ITV, and a great local knowledge gained during his time in Hong Kong and Australia. We are seeing strong marketplace demand throughout Australia and Japan across all genres, and I’m looking forward to working with Dan to expand our activities in these regions.”
Edwards added: “ITV Studios Global Entertainment’s content portfolio is renowned throughout the world and with its breadth and diversity, presents some fantastic opportunities in Australia and Japan. With the recent growth in these two dynamic territories, it’s an exciting time to be joining the Sydney based team as we aim to grow the presence of ITV Studios Global Entertainment even further in the region. I look forward to showcasing this high-quality content to local broadcasters.”
Following several years experience in television production, Edwards' distribution career started at the Australian distributor Southern Star International. Rising to the position of sales executive across the Asia territories, he became sales director for Asia during the Southern Star International and Endemol International merger in 2009. In November 2010, Edwards returned to Australia as a programme buyer with the XYZ Networks, before joining ITV Studios Global Entertainment in 2012.