Korea launches four new general TV channels

Louise Duffy ©RapidTVNews | 02-12-2011

Four new general programming channels ― jTBC, TV Chosun, MBN and Channel A ― launched in Korea yesterday.

According to the Korea Herald, since the cable, satellite and IPTV channels ― headed by JoongAng Ilbo, Chosun Ilbo, Dong-A Ilbo and Maeil Business Newspaper ― were awarded licences last year there has been much speculation as to who will put out the most-watched series.
Because the company racked up experience in television over 30 years ago with its now-defunct channel TBC, jTBC may initially appear to have a certain advantage over its rivals. However, this was before cable TV and the internet introduced Korean audiences to a diverse selection of programmes.
Recently, crime series, action blockbusters and shows about the single woman’s psyche have been popular, signalling a trend toward bolder fare. But for now, the four channels look like they are going to stick to the less gory, less racy genres for now and focus on enlisting high profile talent.