Khosla invests in Miso to tap TV 2.0
Editor ©RapidTVNews | 02-12-2011
Consistent with the current vogue for social TV, Miso has attracted an additional $4 million in funding from Khosla Ventures in a round with Google Ventures and Hearst Interactive Media that to date has totalled $6 million.
Available online and on the iPhone, iPad, and Android devices, Miso claims to offer a second screen experience that enables viewers to share what they watch, allowing them to check-in to your favourite TV episodes, shows, and movies and then connect with Facebook and Twitter to automatically and instantly share what they are watching.
To enable a deeper engagement and experiences, Miso offers an app gallery, ratings, a chatter stream, and a user generated platform for people to create questions for each other. It has already partners with major operators such as DIRECTV and AT&T U-Verse and counts on Showtime’s Dexter as its first launch partner.
SO bullish is the company about its prospects with the new funding, it believes that with the leadership of Vinod Khosla, and working with the Khosla team, it will grow its community of a quarter-million strong to tens of millions. Said Khosla: “People are changing the way they watch television. They are also on their phones and tablets, and this creates new opportunities for innovation in the second screen space. We feel that Miso is leading the way.”