African HIV/AIDS project from Discovery Channel
Rebecca Hawkes ©RapidTVNews | 04-12-2011 Inside Story: The Science of HIV/AIDS played to a packed cinema in Johannesburg on World AIDS Day (1 December) in the premiere of an ambitious awareness-raising film initiative from non-profit Discovery Channel Global Education Partnership.
Inside Story stars Kevin Ndege Mamboleo (Changing Times) as Kalu, a gifted footballer who moves from rural Kenya to urban Johannesburg to follow his dream and support his family. His path becomes more challenging when he falls in love with the coach's daughter, Ify (Kendra Etufunwa), and subsequently finds out he is HIV positive.
Hakeem Kae-Kazim (Pirates of the Caribbean: At World's End, Hotel Rwanda, 24) also stars as Kalu's mentor and tough-as-nails coach, while Fana Mokoena (Blood Diamond, Hotel Rwanda) plays the ruthless club owner.
The US debut will be in Washington DC in January, followed by national broadcasts across sub-Saharan Africa and distribution through grassroots efforts of NGOs, schools and governments in 2012.
"Knowledge is power, and with Inside Story we have a powerful tool with which to share the science of HIV," said Aric Noboa, president, Discovery Channel Global Education Partnership and executive producer, Inside Story.
"This is an African film for African audiences that tackles a global pandemic. We're honored to premiere the film here in South Africa, and thankful for the generous support of our partners. Understanding HIV/AIDS is central to making healthy decisions, complying with treatment, and ending stigma and discrimination. This is the right time for Inside Story, an innovative approach to helping eradicate HIV/AIDS in Africa and beyond."
Inside Story is directed by Rolie Nikiwe (Tsha Tsha, The Lab, Intersexions) and produced by South Africa-based Curious Pictures, with the support of PEPFAR, USAID, Chevron, Discovery Communications, Access Bank, The South African Department of Trade and Industry, SEACOM and the Joint UN Programme on HIV/AIDS.
DCGEP will provide facilitator guides and DVD & online materials for use by community and public health organizations, as well as schools throughout Africa. Discovery World, the factual TV channel operated by Discovery Networks, will also air the trailer and shorts across Africa in conjunction with the release of the film.
The trailer for the film and project updates can be found at insidestorythemovie.org and facebook.com/insidestory.