Discovery MAX arrives in Spain
Iñaki Ferreras ©RapidTVNews | 05-12-2011
Discovery MAX is Spain's latest channel to occupy the free-to-air DTT frequency of Unidad Editorial's Veo TV.
The channel will address a wide audience and will become Spain's first non-fiction entertainment channel with a majority of programs never before seen on Spain's in-the-clear television. The channel will be officially launched in January 2012 but has made a soft launch airing some programmes on a weekly basis.
Content will be different to the well-known Discovery Networks and Discovery Channel programming in the US and the 24 channels it distributes all over the world. Shows will encompass extreme survival, motors, cooking, wild world and docu-reality, among others.