First deployment for Ericsson Media Delivery Network

11.18 Europe/London, December 5, 2011 By Julian Clover

Indian DTH operator Tata Sky is to introduce new video on demand and catch up TV service for its 8 million subscribers.
It represents the first public deployment of Ericsson’s Media Delivery Network and follows Tata’s earlier deployment of an Ericsson headend system for the launch of high definition (HD) services this year.
“As we continue to offer our viewers new services that further enhance the value and enjoyment of their subscription, we are pleased to provide the ability to select their favorites from our exciting range of programs on-demand, whenever they want to watch them,” said Yigs Riza, chief technology officer, Tata Sky. “With Ericsson’s global experience of delivering VOD and content management platforms, it made perfect sense to continue our great relationship and we are pleased to work with their team to roll out on-demand services to our viewers. We were impressed by Ericsson’s unique ability to implement the project from a Lead Integration position, bringing together various best-in-class components to make them work together seamlessly as one solution.”
The Progressive Download System deployed by Tata Sky comprises the award-winning WatchPoint Content Management System (CMS) by Ericsson, The Ericsson Media Delivery Network (MDN), Ericsson’s Xport Time-Shifted TV and Xport Producer storage encoding, Ericsson is also providing managed services for the operation and maintenance of the project.