Lovefilm comes to the Xbox

10.03 Europe/London, December 5, 2011 By Julian Clover

Lovefilm is stepping up its competition against rival Netflix by adding an app to the Microsoft Xbox.
Members of Xbox Live will have access to the Lovefim Instant service with Kinect users also able to use voice commands or gestures.
Lovefilm Instant is also available on PCs, the iPad, and smart TVs.
Acquired by Amazon in February 2011, Lovefilm has more than 1.8 million members in the UK, Germany, Sweden, Denmark, and Norway to online and package media services.