Digital TVs cheaper than analogue in Chile

Juan Pablo Conti ©RapidTVNews | 06-12-2011

While the Chilean Congress continues to debate the law that will regulate the country's digital terrestrial television (DTT) system, the majority of new TVs sold in the market are being shipped with an embedded ISDB-T International digital decoder.

Between January and the end of October 2011, 52% of the sets commercialized in the South American nation were integrated digital TVs. In total, 593,000 of these devices were shipped during the ten-month period, according to German market research firm GfK.
Considering that the total number of televisions estimated to be Chile in operation today is 6.6 million, an impressive 20% of that installed base was sold during the first ten months of this year alone.
The Chilean Government recently set up a scheme that allows consumers to easily identify in retail shops which TVs are ready to decode DTT transmissions, through a special logo.
These devices, which back in January were commanding a 45% higher price tag than analogue TVs, are now being sold at the same price or even up to 10% cheaper than screens requiring a standalone set-top box.