Comedy Central launches on DStv across Africa
Rebecca Hawkes ©RapidTVNews | 07-12-2011
US television channel Comedy Central has made its debut in sub-Saharan Africa on MultiChoice's DStv pay-TV platform.
The channel, run by MTV Networks Africa (MTVNA), provides dedicated English language comedy, with both new content and repeats of popular series across 47 African territories. It includes The Daily Show with Jon Stewart, The Colbert Report and new episodes of South Park.
"We are delighted to bring humour, smiles and laughter to viewers by adding Comedy Central to our existing portfolio of brands targeting kids and youth," said Alex Okosi, Senior vice president and managing director, MTVNA.
"Comedy Central enables us to deliver innovative content to adults while also offering a one-stop shop for clients targeting viewers from four to 40-plus. There is a huge appetite for quality comedy content on the continent and Comedy Central is set to serve a menu of side-splitting entertainment that will help viewers to see the funny side of life."
Aletta Alberts, general manager of content for MultiChoice, added: "Our DStv Premium subscribers across South Africa and the rest of Africa will undoubtedly enjoy the unique combination of world-class comedy, mixed with local flavour."