Channel 4 sales hit historic high
Editor ©RapidTVNews | 07-12-2011
The UK’s fourth national broadcaster Channel 4 has reported that its November 2011 sales have attained an historic peak exceeding £100 million in monthly revenues.
Maintaining the momentum which has seen the channel’s VOD business rise throughout the year, the channel says that the unprecedented revenue performance has been matched by a turnaround in share of commercial impacts in key audiences for over the fourth quarter of the year. Quoting BARB figures for the period 1 October to 22 November, Channel 4 claims to be the only UK terrestrial broadcaster to show impact growth in the key 16-34) and ABC1 (+1.1%) demographics with respective increases of +1.2% and 1.1%.
The Channel attributes the sales growth to the programmes commissioned under Jay Hunt's leadership hitting screens at increased scale. Key programmes said to be driving share include Grand Designs, documentary The Queen's Hidden Cousins, drama Top Boy, new comedy Fresh Meat and new factual series Food Hospital and Educating Essex. The buoyant channel anticipates audience growth to continue across December with its winter line up.