Online video consumption rises in Germany
Jörn Krieger ©RapidTVNews | 07-12-2011
German internet users watch eight videos per day on the web on average. That's the result of a survey for the month of October 2011 on behalf of industry association BITKOM.
Conducted by market researchers comScore, the research found that each internet user consumes online videos on average almost 50 minutes per day. One year ago, the figure was only 34 minutes and six videos per day.
"Video consumption on the internet is constantly rising," BITKOM board member Ralph Haupter said in Berlin. Besides the typical short video clips, users would increasingly watch series, documentaries, comedy formats or full-length movies on the web. "This trend will be strengthened in future through the increasing penetration of tablet-PCs as these devics are intensely used for media consumption," said Haupter.
YouTube is by far the most popular provider of online videos in Germany. In October 2011, more than two thirds (70%) of all internet users watched videos on YouTube. The number 2 position is held by ProSiebenSat.1 (MyVideo.de, ProSieben.de etc.) which reaches 23% of internet users. United Internet (GMX, Web.de) and Facebook follow with 21% and 19% respectively. On the RTL pages (RTL.de, Clipfish.de etc.) 17% of internet users access online videos.