Bavaria to distribute RAI programmes in Germany
Jörn Krieger ©RapidTVNews | 09-12-2011 Bavaria Film will distribute RAI’s feature film, TV and documentary catalogue in the German-speaking territories from 1 January 2012.
A collaboration agreement was signed by Bavaria Media, the Munich-based distribution company of the Bavaria Film Group, and the national Italian broadcaster.
"We are very excited about this opportunity to intensify our close relationship with RAI and RAI Cinema. RAI's catalogue is unique, rich and very broad and we are proud to be able to represent it in Germany, Austria and Switzerland from next year", Rolf Moser, CEO of Bavaria Media, said in Munich.
RAI Trade Director Luigi De Siervo said: "RAI is happy to have a strong partner in Bavaria Media as its sales agent in the German speaking territories which are key markets for our programs. Bavaria and RAI have collaborated in many ways in the past and we are happy to take it to a new level."