Thwapr launches white-label mobile and social TV player

Michelle Clancy ©RapidTVNews | 12-12-2011

Thwapr has announced a new white-label online video player, optimised for mobile video and social TV sharing.
The Thwapr video player can be custom-branded and easily embedded into any Website page or blog. The player comes with social media sharing buttons for Twitter, Facebook and an automatic QR code generator, along with a built-in Share to Phone button, so the video can be sent to any mobile phone.
"Brands and content owners can really maintain control over their message and mobile marketing with a custom designed player," said Bruce Goldstein, CEO of Thwapr. "Our solution makes it incredibly simple for any company to offer a branded online and mobile video experience."
Thwapr is hoping that by making branded mobile video sharing easy and reliable, marketers can supercharge their ability to reach hundreds of millions of consumers with Web-enabled mobile devices.
Thwapr's proprietary Share to Phone technology is a button that delivers video from the Web to more than 300 different types of mobile devices including smartphones, feature phones, iPads and other tablets. Share to Phone also integrates with leading ad servers for both pre/post-roll video and mobile Web banner ads to help monetise mobile video content.