CBS acquires local affiliate duopoly in New York
Michelle Clancy ©RapidTVNews | 13-12-2011 CBS Television Stations is adding to its affiliate roster with the purchase of independent New York television station WLNY-TV.
The acquisition gives CBS a duopoly in the nation's largest media market. WLNY-TV is widely distributed by cable, satellite and other subscription television service providers in the New York-New Jersey-Connecticut tri-state area. The station appears as either Channel 10 or Channel 55 on most channel lineups and Channel 55 as an over-the-air service.
Plans for the station include adding people and resources to fuel a significant expansion of local news programming "well beyond the nightly half-hour that currently airs," the company said. It will be expanding its news bureau on Long Island as well.
"Our acquisition of WLNY-TV presents a tremendous opportunity for our TV Stations Division," said Peter Dunn, president of CBS Television Stations. "The combined strengths of CBS 2 and WLNY-TV will give us a terrific platform for serving the entire New York area."
CBS will highlight the newest part of the family for viewers by leveraging its local media assets, whch include CBS 2, CBS RADIO and CBSNewYork.com, plus CBS Outdoor and CBS Television Distribution, "to promote and broaden the appeal of WLNY throughout the tri-state area and drive ratings and revenue growth," said Anton Guitano, COO for CBS Local Media.
The CBS Television Stations group includes 28 stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, two independent stations and two MyNetworkTV affiliates. When this deal is completed, CBS will own duopolies in 10 magor markets, including New York, Los Angeles, Philadelphia, Dallas, San Francisco, Boston, Detroit, Miami, Sacramento and Pittsburgh.