Media Monitors Group acquires China Clipping
Louise Duffy ©RapidTVNews | 14-12-2011 Media Monitors Group has acquired China Clipping, a company that provides news monitoring development, newspaper clippings and customised media monitoring, media analysis and ad monitoring services in China, Hong Kong and Taiwan. Terms of the deal have not been disclosed.
Media Monitors Group has more than 1,400 employees across 15 Asia Pacific countries, filtering information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month.
Media Monitors says the acquisition will complement the services offered by its mainland China subsidiary Sinofile, which has been operating as part of the group since 2008.
China Clipping executive director Ronnie Ng said the merger will provide media intelligence to clients from all media platforms and across all regions. Following the acquisition, his firm will continue as a brand within the Media Monitors portfolio in China, Hong Kong and Taiwan.