FIFA kicks off European World cup bid process

Editor ©RapidTVNews | 15-12-2011

Football governing body FIFA has set the ball rolling on its invitation to tender (ITT) for media rights in a number of selected European territories to the 2018 and 2022 FIFA World Cups.
These rights which are basically a licence to print money in their respective territories cover TV, IPTV, internet, mobile and radio transmissions for FIFA’s flagship competition, which, following a hugely controversial selection process from which enmity has not yet subsided, will be held in Russia in 2018 and most contentiously Qatar in 2022.

“This tender is designed to help FIFA identify and select the media entity in each territory that is able to operationally secure the transmission commitments required by FIFA, as well as achieve FIFA’s overall objectives of reaching the widest possible audience and financial targets,” explained Niclas Ericson, Director of FIFA’s TV Division, which is overseeing the tender procedure.

Submissions to FIFA must be received by 3 February 2012, whereupon negotiations with preferred bidders will open on 6 February 2012.
The territories included in the tender are Albania, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, FYR Macedonia, Georgia, Germany, Greece, Hungary, Iceland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Republic of Ireland, Romania, San Marino, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Turkey, Ukraine and Vatican City