Orange secures Xbox carriage
12.16 Europe/London, December 15, 2011 By Chris Dziadul
Microsoft and Orange have entered into an agreement under which Orange TV will be offered on the Xbox 360 from spring 2012.
Commenting on the deal, Xavier Perret, Orange’s director of strategic partnerships, said: “Today, Orange TV is not just present on the family’s television set, but on every screen in the home. This partnership therefore allows Orange to offer a service to its customers who want Orange TV on their game console. We already found the Windows Phone interface attractive and are now drawn by the technological opportunities of the Xbox and Kinect offer, and the changes they will enable us to make to create even greater services at Orange.”
Marc Jalabert, Microsoft’s director of consumer and operations division, added: “This partnership results from our close relationship with Orange. Together we will offer a unique digital experience to all Orange TV users who own an Xbox 360. This launch, which will take place in the spring of 2012, is the next step in our long-term collaboration.”
As a result of the deal, Orange will offer a total of 30 channels, including major French services, on the Xbox 360.
To date over 57 million Xbox 360s have been sold worldwide, and of these 35 million are connected to the Xbox LIVE.