Eurosport to play 3D on Nintendo
09.50 Europe/London, December 15, 2011 By Robert Briel
Sports video content from Eurosport in the 3D format is to be made available on the Ninendo 3DS following a new partnership between the gaming company and the Eurosport Group.
The weekly videos of between two and three minutes duration will be seen via a dedicated Eurosport video player available from the Nintendo eShop.
Videos will be drawn from Eurosport’s popular WATTS programme that takes an irreverent look at the world of sport.
Laurent Fischer, managing director, marketing & PR at Nintendo of Europe, said: “We are always striving to bring fun and exciting new content to our fans and this new partnership with Eurosport will do just that. We are looking forward to launching the WATTS videos each week along with a host of other 3D content on Nintendo Video™ from our various partners.”
“The 3D clips from WATTS, one of Eurosport’s most established programmes, are guaranteed to engage and entertain Nintendo 3DS users,” added Heather Bowler, Global Communications Director, Eurosport. “Eurosport and Nintendo are both leaders within their industries so there is a natural brand fit with this collaboration, which will extend our reach within an important target audience.”
The partnership with Eurosport, Europe’s leading sports-entertainment platform, forms part of a series of collaborations that deliver new 3D content to Nintendo 3DS owners across Europe. Previous and future partnerships on Nintendo Video include the Berliner Philharmoniker Orchestra, Red Bull Media House and Aardman Animations.