Smart TV uptake contingent on ease of access

Editor ©RapidTVNews | 19-12-2011

Only days after releasing survey data find that UK smart TV adoption is stalling, research from YouGov is urging the connected TV industry to make it increasingly easier for people to access services.
Quoting the research, YouGov argues that a main driver for adoption of Smart TV in the future could be the increasing availability of content which is currently only available on broadcast television. It calculates that just over one third (36%) of UK respondents aged 18-24 claimed that they would be encouraged to purchase a Smart TV set if more of the TV content they normally watch was available on the internet.

“Smart content producers must continue to develop their services to make it increasingly easier for people to watch what they want, when they want, wherever they want.” Said Dan Brilot, Media Consulting Director at YouGov.
Looking forward at what may happen in 2012, the researcher predicted that with more and more services becoming available on Smart TVs—it cited YouTube, MSN, Twitter, Skype and web browsing using Bing or Google—it could well be the ability to use social networking services in conjunction with television services that could be the ‘killer app’ for smart TV.
Added Brilot: “This next evolution of our TV sets is enabling viewers to share and comment on media content using Facebook and Twitter, or even to set up ‘virtual living rooms’ where programmes are watched at the same time between friends but at different locations with social networks enabling the sharing of the viewing experience.”