Game on as Channel 4 to drive complementary TV offerings

Editor ©RapidTVNews | 19-12-2011

The UK’s fourth largest terrestrial broadcaster has appointed its first Games Commissioning Editor to drive the uptake of games and projects that have the potential to cross over to TV.
Based in Glasgow and report into Commissioner Anna Cronin, Colin Macdonald will act as Channel 4's main point of contact for gaming companies and will be responsible for commissioning.
In his career in the gaming industry, the new Commissioning Editor has worked on titles such as Lemmings, Grand Theft Auto and Crackdown. After entering the games industry in 1990 as Software Manager of SAM Computers, the manufacturer of the last British home computer, Macdonald founded and ran a small games development and publishing company bringing around twenty titles to market, including licences of Lemmings and Prince of Persia.
Commenting on the new appointment, which rounds off a very strong year on the interactive front for Channel 4, Head of Online Richard Davidson-Houston, said: "Colin is a brilliant addition to the team. This appointment is another step towards becoming a partner of choice for independent creative voices from a range of disciplines and from around the UK."
Macdonald himself added: "I'm delighted to be joining the team and tremendously excited by the possibilities for gaming within Channel 4. I am very much looking forward to working with the UK's finest in games development talent to build on the great work that's been achieved so far."