YahLive provides Saudi football free to air in Europe

Rebecca Hawkes ©RapidTVNews | 20-12-2011

The UAE-based satellite operator YahLive is to broadcast the Saudi Sports bouquet, including matches from the Saudi Football League, in high definition to European TV audiences.

"This comes in order to facilitate expanding the reach of these Saudi TV exclusive' channels to Europe. We chose YahLive, for its excellent coverage and strong technical capabilities, to deliver the Saudi Sports Bouquet and the Saudi Football League in HD to our viewers across Europe,” said Dr Riyadh Najm, deputy minister for media affairs in the Saudi Culture and Information Ministry.
The channels will be available free to air with an HD compatible receiver and satellite dish directed at the Y1A satellite at 52.5 east.
"Having the Saudi Sports Bouquet among YahLive's offerings comes as part of our strategy to broadcast in the highest HD quality whether it is Europe, the Middle East, North Africa and West Asia,” said Mohamed Youssif, chief executive of YahLive.
“We are proud to start with the Saudi League channels and offering this service to the Arabic viewer who lives in Europe. We are also very pleased that through our leading capabilities and high service quality we have gained the trust of Saudi Arabia's Ministry of Culture and Information."
YahLive, which launched this year, is a partnership between Al Yah Satellite Communications Company, Yahsat, and global satellite operator SES.