One third surf the net while watching TV

Jörn Krieger ©RapidTVNews | 21-12-2011

A growing number of TV viewers in Germany are on the internet while watching television: Every third viewer (34%) between 14 and 49 years of age at least occasionally surfs the net in parallel to TV consumption.

16% of viewers do this even often or very often, in particular young people and male viewers. This is the result of a survey conducted by market researchers TNS Emnid among 895 TV viewers between 14 and 49 years of age for RTL's advertising sales subsidiary IP Deutschland and trade magazine "w&v".
The majority of viewers (71%) uses laptops, notebooks or netbooks to surf the net while watching TV, followed by desktop-PCs (48%). On third (32%) uses smartphones such as the iPhone while only 8% use a tablet-PC like the iPad.
In many cases, the parallel internet usage is directly connected to the TV programme. More than two thirds (67%) of parallel users say that they search the web for information on the programme or movie they are currently watching.
48% watch a programme because it was recommended to them by friends through the internet, 38% chat with friends or other familiar people on the net about the show they are watching.
More than two thirds (68%) of parallel users have been inspired by television to look up information on a product on the internet. Over half of them (51%) confirm that the impulse through a commercial has eventually lead to the purchase of a product.