NBC, Verizon to stream Super Bowl XLVI live
Michelle Clancy ©RapidTVNews | 21-12-2011
NBC has, for the first time, snagged the rights to stream the Super Bowl live online this year at NBCSports.com and NFL.com, and via Verizon mobile phones.
The Peacock network will also present this year's Pro Bowl and its wild-card playoff games via the TV everywhere strategy.
The games will be streamed through its existing streaming service, Sunday Night Football (SNF) Extra, which presents regular-season games with perks like HD broadcast, DVR-style controls, additional camera angles, in-game highlights, live statistics and interactive elements.
"By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC's on-air presentation," said Rick Cordella, vice president of NBC Sports Digital Media, in a statement.
"We don't want to limit ourselves to people not in front of the TV," Cordella said. "The playoffs are appointment viewing," he added. "People schedule their day around it."
NBC Postseason Extra will kick off on Saturday, 7 January with NBC's Wild Card Saturday doubleheader. Coverage will continue on Sunday, 29 January for the 2012 Pro Bowl live from Hawaii, and then on Sunday, 5 February, Super Bowl XLVI will air live from Indianapolis.
The Super Bowl never fails to take the top ratings spot of the year for television in the United States. Last year, the Packers-Steelers showdown drew a record audience of 111 million viewers in the US.